Performance media, e-commerce

Media buying built
for the next
growth curve.

I manage e-commerce accounts across Meta and Google. My work covers campaign setup, daily optimization, budget allocation, reporting and creative feedback. The objective stays simple, find a clear signal, then put more spend behind what earns it.

Jacob Okparume
Jacob Okparume, media buyer
Meta Ads E-commerce growth Performance reporting Creative testing Google Ads Landing pages

GrowthPod client work

The accounts behind
the spend.

Spend levels are portfolio figures. The screenshots are direct Ads Manager views, selected to show the account data and results that matter.

Ads Manager evidence

Results shown as
the account sees them.

This portfolio is built on account evidence. Spend, purchases, cost per purchase and reach remain visible so the conversation can start from the work, not a polished claim.

Petsmont Ads Manager May results
Petsmont, May 2025.
Pure Plank Ads Manager ad set results
Pure Plank, ad set performance.
Sauceware Ads Manager result view
Sauceware, campaign performance.

How I work

A process built around
clear account decisions.

01

Build the account.

Campaign structure, events, budget allocation and measurement are set up before spend begins to scale.

02

Read the signal.

I review spend, purchases, cost per purchase, reach, frequency and creative performance to understand what needs attention.

03

Make the next decision.

The account data informs the next budget move, new creative direction or test, with reporting that keeps the decision easy to follow.

Experience

Four years across paid media, automation and e-commerce growth.

2025 to present

GrowthPod

Media Buyer, e-commerce client portfolio.

Campaign execution, account optimization, spend management and creative feedback across e-commerce accounts.

2024 to 2025

Brand My Agent

Media Buyer, Automations Specialist.

Facebook and Instagram campaigns, CRM workflows and conversion focused lead follow up.

2024 to 2025

Reactive Work, Market LLC

Digital Marketer.

PPC strategy, paid creative, landing page optimization and performance reporting.

2023 to 2024

AI Estate

Media Buyer.

Facebook media buying, automated follow up and appointment conversion.

2023 to 2024

Yannis Marketing

Media Buyer.

Audience led paid social, order growth and conversion rate optimization.

2022 to 2023

GRROIT

Contract Media Buyer.

Cross channel media buying, lead nurturing and conversion campaigns.

Creative context

Creative testing is part of media buying.

I use account performance to improve hooks, angles, offers and formats. Better creative is a practical part of the paid media process.

Petsmont advertising creativePure Plank advertising creativeAmla Green advertising creative