Pet wellness, Meta Ads
Paid media at a scale where the details need to stay clear.
I supported campaign setup, spend pacing, optimization, reporting and the feedback loop between account performance and the next creative direction.


Performance media, e-commerce
I manage e-commerce accounts across Meta and Google. My work covers campaign setup, daily optimization, budget allocation, reporting and creative feedback. The objective stays simple, find a clear signal, then put more spend behind what earns it.

GrowthPod client work
Spend levels are portfolio figures. The screenshots are direct Ads Manager views, selected to show the account data and results that matter.
Pet wellness, Meta Ads
I supported campaign setup, spend pacing, optimization, reporting and the feedback loop between account performance and the next creative direction.


Fitness brand, Meta Ads
I personally managed Pure Plank’s paid media account. The work included campaign setup, budget allocation, performance review and ongoing collaboration on the next test.


Consumer wellness, Meta Ads

Consumer audio, Meta Ads

Ads Manager evidence
This portfolio is built on account evidence. Spend, purchases, cost per purchase and reach remain visible so the conversation can start from the work, not a polished claim.



How I work
Campaign structure, events, budget allocation and measurement are set up before spend begins to scale.
I review spend, purchases, cost per purchase, reach, frequency and creative performance to understand what needs attention.
The account data informs the next budget move, new creative direction or test, with reporting that keeps the decision easy to follow.
Experience
Media Buyer, e-commerce client portfolio.
Campaign execution, account optimization, spend management and creative feedback across e-commerce accounts.
Media Buyer, Automations Specialist.
Facebook and Instagram campaigns, CRM workflows and conversion focused lead follow up.
Digital Marketer.
PPC strategy, paid creative, landing page optimization and performance reporting.
Media Buyer.
Facebook media buying, automated follow up and appointment conversion.
Media Buyer.
Audience led paid social, order growth and conversion rate optimization.
Contract Media Buyer.
Cross channel media buying, lead nurturing and conversion campaigns.
Creative context
I use account performance to improve hooks, angles, offers and formats. Better creative is a practical part of the paid media process.


